Click Utopia

I’d like to talk to you about site sustainability, which I feel is something crucial to look for when deciding what sites to join. Sustainability is simply the ability of the site to profit, or at least break even, while paying members.
I will use my own site, MyHardRoad, as an example. I charge $4 for 1000 ad views, or $.004 per view. That is what I take in. I pay $.0025 to my members for viewing an ad. My profit is $.0015 per view, or $1.50 per 1000 ads. I am sustainable.
However, if you look deeper, I also pay more to premium members per ad view, and I pay referral commissions. When you factor that in, I am actually operating in the red. I am not sustainable. In my case, I have numerous other ventures, which covers the cost of paying my members, but, to be honest, if I was seeking a site to join, I would be leery of a site which, on the surface, can only show a loss.
When looking for sites to join, I sincerely hope that you are “doing the math,” and seeing if a site is sustainable. You have to assume that site owners would like to make money, not lose it. If it appears that they are making money, while still paying you, your odds are much greater that they will pay you and will be around for a while.